Let’s face it, travelling with surfboards absolutely sucks.
Not only is it a pain in the arse to cart a board from destination to destination, airlines also love pinging you with additional fees that sometimes run into the hundreds of dollars.
Truth be told though, more and more major airlines are getting on board with… well…. boards. However, the vast majority still haven’t realised that the surf travel industry is a multibillion-dollar market worth tapping into.
At least you can also fall back on the W Hotels chain though, right? Check out their latest presser for more information about their decision to subsidise airline boardbag fees when you book into any one of their surfside locations.
“NEW YORK – May 15, 2019 – Beginning today, W Hotels is offering surfers everywhere the chance to catch a break and avoid boardbag travel fees with the launch of “Now Boarding.” Adventure seekers who book a room at select surfside W destinations will have the cost of flying their board with them reimbursed via an amenity credit – perfect to apply to that post-surf cocktail or massage. Tapping into the travel itineraries of the more than 23 million surfers worldwide, the program will kick off at the newly opened W Costa Rica – Reserva Conchal, where guests can book the package here. W will launch the program with four more FOMO-worthy oceanfront destinations throughout 2019 – W Bali – Seminyak, W Barcelona, W Punta de Mita and W Goa.
“Surf culture around the world is historically open-minded, playful and bold - just like us,” said Anthony Ingham, Global Brand Leader, W Hotels Worldwide. “As we continue to open in more destinations known for their waves and surf circuits, it has become clear just how important it is to surfers – of all levels – to travel with their most prized companion, their boards. ‘Now Boarding’ is in line with our mission to inspire guests to pursue their passions and we want to make those adventures a little easier by taking board baggage fees out of the equation.”
The “Now Boarding” initiative was born from in-depth research on the surf industry in line with agency collaborator, Pen & Public. The commissioned research project confirmed key facts that have encouraged the brand to engage with surfers across the globe at world-class W destinations.”